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Internet search engine giant Google have their fingers in a lot of pies and later on this year they’re going to be dipping into the ebook market with their own online ebook store the company announced yesterday.

Google like to spread their stuff to as wide an audience as possible so their bookstore won’t be linked to a particular gadget in the way that Amazon and Apple has done.

“It is a different approach to what most readers today have and the vision is to be able to access books in a device agnostic way,” said Google spokesperson Gabriel Sticker.

Google Editions, as their new service will be called, will enable users to read books via a web browser and not just through the Kindle or another eReader which means we can read the books on any gadget we want.
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According to the Wall Street Journal, Google may decide in the future to build software to optimise reading on devices such as the iPhone or iPad.

They also report that book retailers could sell Google Editions via their own website and share the revenue with Google although the retailers will keep most of it.

Google currently has over 12 million books scanned and therefore has a massive collection to browse through.

So what does this mean for the likes of the Amazon Kindle or the Nook or even the iPad as people won’t need to buy a separate device to read the eBooks and this could negatively impact their sales.

Mr Whit Andrews, a senior vice president of research for Gartner told the BBC that “No company or industry can see this Google entry as trivial. Anytime Google goes into business in your bailiwick you had better be ready for a fierce battle”.

According to Credit Suisse, any negative impact that Google Editions might have on Amazon will be softened by a rise in ebook sales anyway over the next few years.

At the moment we don’t know how Google plan to price books through Google Editions and we don’t have an exact date for the launch.

Google have also had major legal hassles about putting millions of out of print books online and a ruling is expected soon but whatever is decided it won’t affect Google Editions.

“Plans for Google Editions will happen independent of whatever the settlement agreement is” Stricker told the BBC.
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Ann Arbor-baed Borders Group Inc. (NYSE:BGP) announced the launch of the Borders branded e-book store, powered by global eReading service Kobo. Borders’ goal is to secure a 17 percent share of the e-book market by July 2011.

Borders’ e-book store launches with more than 1.5 million titles, including thousands of free titles, available in a variety of formats, including ePub, mobile and PDF. The store launch follows the successful introduction of the Borders iPhone and iPad apps, powered by Kobo, as well as the introduction of the Kobo eReader and Aluratek Libre eReader on Borders.com. Both devices, which are priced at less than $150, have surpassed sales expectations.

To provide additional value around its digital offerings, the retailer will offer its Borders Rewards loyalty program members with benefits ranging from special gift cards and free shipping on certain items, to exclusive offers on popular digital series, double Borders Bucks incentives on the purchase of eReaders, as well as other valuable offers. More than 38 million members have signed up for the Rewards program since it launched in 2006.

“The race to emerge as a retail leader within the digital category is just starting,” said Borders CEO Mike Edwards. “During the past several months, we’ve been carefully crafting a digital strategy, one that has great content and a device-neutral philosophy backed by the Borders brand as its cornerstones. We believe we are very well positioned to come out strong and to ultimately claim about a 17 percent eBook market share by this time next year.”

According to Borders’ consumer research, convenience, choice, content and quality hardware rank at the top of the attributes readers look for in an ideal digital bookstore experience. The launch of the company’s eBook store will be complemented by its strong in-store digital presence through its upcoming Area-e sections, where customers will be able to try out a number of e-reading devices before making a purchase. Area-e sections, which will be in virtually all Borders stores by early September, will be staffed by knowledgeable associates, who will demo products and answer customers’ questions.

Research further shows that eReaders priced below $200 are likely to be the most gifted items this holiday season. The Kobo eReader ($149), which also comes with 100 free titles, and the Libre eBook Reader Pro ($119), both of which are priced to fit most budgets, position Borders for strong consumer adoption and market penetration. The Kobo eReader is currently available in select Borders stores and can be ordered on Borders.com anytime. The Libre eBook Reader Pro can also be ordered on Borders.com.

The company also announced it is making available to consumers BlackBerry and Android e-reading applications, also powered by Kobo. Now customers can enjoy the free, easy-to-use eBook reading applications on the BlackBerry Curve, the new BlackBerry Tour 9630 and the BlackBerry Bold, as well as Android devices. These apps enable users to quickly and easily browse and buy e-books; search by title, author, topic, or keyword; access their e-book library;
Google is all set to venture into the lucrative ebook market with the launch of its own Google Editions e-book store.
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The platform will be released in the US by the end of this year with an international roll-out planned during the first quarter of 2011.

Google Editions will allow users to purchase ebooks and access them from a range of ebook readers without restricting them to one single device.

Google will also allow retailers and book sellers to embed the Google Editions store on their websites in order to sell books.

No details about the revenue sharing model between Google and retailers have emerged.
To reach its goal, Borders will be battling the head start of rivals Amazon, Barnes & Noble and Apple. In addition, Google is expected to enter the e-book business later this year.

Borders' arsenal includes 10 million unique visitors a month to Borders.com and the email addresses of more than 38 million members of its rewards program. In addition, Borders offers two e-readers, the Kobo eReader and the Aluratek Libre eReader. Both devices sell for about $150 and Borders claims they have surpassed sales expectations. The company has not released actual numbers.

Like its competitors, Borders is also offering a mobile application to download e-books on a variety of devices. Borders has released an e-reader app for the Apple iPhone and iPad and announced Wednesday the release of an app for Research In Motion's BlackBerry and mobile phones running Google's Android operating system.
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Borders also plans to leverage its physical bookstores in promoting its e-book business. The company plans to set up "Area-e" sections in all stores by early September, and staff the sections with salespeople who will demo products and answer customers' questions.

Driving Borders and competitors into the e-book business is soaring sales. The Association of American Publishers says e-book sales jumped 127.4% in April from the same month a year ago to $27.4 million. Sales for the first four months of this year are up 217.3% from the same period a year ago.